TAILOR OF THE MASKS
Like all other tailors, Subash also used to do his tailoring job in the respective market.
(Brahmaputra Market in Noida Sector-29, Uttar Pradesh, India)
Though he was earning quite well during the pre-covid time but post that and post lockdown. Like many he was also broken financially. He has to take care of his family, himself and also needs to retain his roadside store (what we call “Tapri” in Hindi) as well.
During this time he received very few orders and that too majorly from the old customers only. As there was a huge demand for masks, sanitizers, disinfectants, etc., he got an idea of selling the masks.
As there are certain costs involved in the final product when it comes to the retail end for reselling the products to the customer. Hence, the margins were low and not enough to sell and sustain in the market.
Post-Covid Fight Back Story
His advantage was that he is a tailor by profession and very well know how to sew and redefine clothes. Hence, he decided to use his talent and sew the masks by himself. He already had a bunch of waste cloth materials that were obtained from the residue of the clothes which he sewed.
And later –on tied up with various tailors or cloth houses to collect their waste cloth materials. Initially, he started by making the masks with basic designs only. But as the demand starts increasing he made trendy and latest fashion masks.
Usually, ladies who give him her suit or any other cloth to be sewed, he makes the matching mask from the same cloth for them. He also creates customized masks as per the demand of the respective customers.
It depends if they want to utilize his stock of clothes or if they need to bring their own cloth for the masks. People like Subash are quite innovative and full of enthusiasm. They do not hesitate to go against the bigger giants in the market to create survival for themselves.
I have found his story inspirational. And I would like to request you to support and encourage Subash and the small vendors like Subash by purchasing products from them.
Abhinav Gautam
