ABOUT US
Taped-IT is a unique hybrid ecosystem that functions as both a global online publishing house and a 360-degree marketing consultancy based in Delhi-NCR. We specialize in uncovering “lost” stories—from personal journeys to corporate insights—and transforming them into powerful brand assets. By blending creative storytelling with technical strategy, we help businesses and individuals resonance on a global scale.
VISION
To become the world’s most versatile bridge between human experience and brand growth—a global ecosystem where every unheard story finds its voice and every business finds its path to resonance.
MISSION
Our mission is twofold: to relentlessly discover and publish the authentic narratives that define our world—from local streets to corporate boardrooms—and to empower brands with 360-degree marketing strategies that turn those stories into measurable, global success. Whether it is a startup journey, a fiction piece, or a complex B2B strategy, we believe every great venture begins with a story worth taping.
About Taped-IT: The Convergence of Media & Marketing
Taped-IT is a premium online publishing house and 360-degree marketing consultancy based in Delhi-NCR, serving a global clientele. We operate on the belief that in a crowded digital landscape, the only way to stand out is through Narrative Intelligence.
### An Online Publishing Powerhouse
We are one of the most versatile platforms for stories that often get lost in transit. Taped-IT captures the pulse of the world across multiple formats:
✓ Brand & Business Stories: Uncovering the “Why” behind startups, SMEs, and large corporations.
✓ Diverse Narratives: A curated space for inspirational accounts, real-life experiences, failure-to-success stories, and fiction.
✓ Digital Insights: High-value podcasts, informational blogs, DIYs, and reviews designed for the modern audience.
360-Degree Marketing Consulting
Beyond media, Taped-IT is a strategic partner for businesses looking to scale. We don’t just “market” products; we architect brand ecosystems. Our core solutions include:
✓ B2B Content Strategy: Crafting technical yet human-centric narratives for complex industries.
✓ Local & Global SEO: Specialized optimization for Google My Business, Map Pack rankings, and high-intent search visibility.
✓ Holistic Digital Transformation: Leveraging 15 years of industry insights to manage everything from social media presence to high-level content ecosystems.
Abhinav Gautam –
Founder & Chief Strategist
With over 15 years in sales and marketing, Abhinav Gautam started Taped-IT Media to help brands bridge the gap between creative storytelling and technical marketing. Often called a Narrative Architect, he specializes in building B2B strategies, content ecosystems, and local search optimization that actually drive growth.
Abhinav’s career includes shaping the growth of market leaders like Park+, Tech Jockey, and Vizmo. His method is simple: he combines the heart of a storyteller with the data-driven mindset of a business leader. This philosophy is backed by an MBA from UPES and executive training from The Wharton School (UPenn).
Today, Abhinav leads Taped-IT with one clear vision: to help every brand and individual “tape” their unique story and share it with the world in a way that truly resonates.
Kratika Singh –
Product & Creative Head
Kratika Singh brings 12+ years of deep-domain expertise in the B2C, Fashion, and Lifestyle sectors to Taped-it Media. As the lead for Product and Creative strategy, she transforms abstract concepts into market-ready brands. Her background as a NIFT Delhi alumna provides her with a unique lens for New Product Development (NPD) and meticulous sourcing.
Throughout her career, Kratika has shaped the creative direction for industry giants such as MensXP, Carlton London, and Bulbul TV. Her expertise spans the entire e-commerce value chain—from initial sourcing to influencer-led brand scaling. At Taped-it, she ensures that every project meets the highest standards of aesthetic excellence and consumer resonance.
Why Taped-IT?
✓ The Narrative Edge: We find the human element in every business model.
✓ End-to-End Solutions: From the first podcast script to the final SEO audit, we cover the full 360-degree marketing spectrum.
✓ Pan-India Foundation, Global Vision: Deeply rooted in the Delhi-NCR business hub while delivering results to clients worldwide.
✓ Faceless Content Expertise: Specialized in high-quality, voice-driven, and educational media production that prioritizes the message over the messenger.
Ready to move from Visibility
to Market Dominance ?
Every engagement begins with a no-obligation Growth Audit. We diagnose before we prescribe.