Street Smart Stationery Vendor Raj with a Big Heart

This is the story of a vendor named Raj Kumar Vashisht.

We go to many markets around us to fulfill our basic or essential needs and necessities. Sometimes there are luxury necessities, or we most of the time do window shopping. Many of us also prefer bigger shopping complexes or the Malls. But let’s stick to the local markets for today. As I am going to share with you a wonderful story of a great street smart vendor.

If there is an urgent necessity then we may purchase the required product immediately, otherwise, our purchase decision depends on the factors like:

• quality,
• availability of the products & services,
• the behavior of the shopkeeper, and
• how good relations the vendor keeps with his/her customers.

As mentioned above, this is the story of a vendor named Raj Kumar Vashisht. Raj not as the “Raj” in Sharukh Khan’s movie – “Naam to hi suna hi hoga”. But he is mostly known as Raj Bhaiya.

Raj Bhaiya has his small shop of stationery and stationery products at a small market in Joshi Colony for the past 32+ years in I.P. Extension or Patparganj

RAJ BOOK DEPOT, B-50/4, Joshi Colony,Mandawali, New Delhi-110092 (near Patparganj)

Address

I.P. Extension or Patparganj is the residential area that is majorly full of gated societies or Apartments.

RAJ BOOK DEPOT

He has his major customers coming in and around from these various nearby Apartments like Bathla Apartment, Takshshila Apartment, Karishma Apartment, Engineer Estate Apartment, Kirpal Apartment, Jai Laxmi Apartment, etc.

His shop is not on the roadside market or very easily accessible markets but is in a remote market inside a colony. Still, he gets lots of customers coming from all the corners of the mentioned area. In fact, most of the other shopkeepers get their customer’s check-in because of his shop only.

The unique selling proposition (USP), of his shop’s products & services, are his

• polite and sweet behavior,
• loving, kind & soft-spoken skills,
• understanding his customer’s needs & requirements, and
• relationship management skills.

And these are the only reasons, as to why most of the people prefer to buy products from his shop instead of various other vendors.

Apart from these USPs, he also works on the key important factor i.e. the Discounts. He provides one of the best-discounted products in the market and that too without any publicity.

Even if you are an existing client or a fresh one, you will get your required products at the best prices as compared to the existing markets.

If sometimes, he does not have the products which you are looking for, he will take some time and pain to arrange it (maybe a day or two or maybe a little more) but eventually he will arrange that for you and again that too under the required best prices.

He is also supplying all kinds of books, office-school & computer stationery to various individuals, schools, colleges, offices, and business, etc. and is ever-ready to cater to your all of your stationery requirements. He is always just a call away.

People/ customers always love it when the vendors behave in a very polite and sweet behavior, be kind and soft-spoken, understand their customer’s need and requirements, and do maintain good vendor-customer relationships and these are the key factors to acquire more and more customers and create the goodwill for your brand, product or services.