CONTENT MARKETING
“Content marketing is a long-term commitment, not a one-time event.”
Forbes defines content marketing as
“a marketing method for generating and disseminating valuable, relevant, and consistent information in order to attract and recruit a clearly defined audience — with the goal of driving lucrative consumer action.
By Forbes
“This digital marketing approach is used by a wide range of organizations, from small to large.
One of the most effective methods to expand your organization #marketing is to develop a content marketing plan.
It is used in both B2B and B2C business formats because it works.
What evidence do we have that it works? Here are a few reasons why content marketing is so important for your company in today’s digital world:
* 92% marketers said their company regards content as a valuable business asset. (Content Marketing Institute).
* 70% of respondents value content quality above quantity. ( Point Visible).
* Content marketing generates 62% more leads than outbound marketing and generates over 3x the number of leads. (Content Marketing Institute).
* The conversion rates of content marketing adopters are almost 6x higher than for non-adopters. (Neil Patel)
* Nearly 40% say that content marketing is an essential part of their overall strategy. (HubSpot)
* Organic search accounts for 51% of content consumption. (Kuno Creative)
* 36% thought that educational content and more “how to” guides were an efficient strategy for content marketing. (SEMrush)
Hence, in the world of digital marketing, content reigns supreme and is progressively making its way to the forefront of all digital marketing plans, as it emerges as the most important component reaping large benefits.
