• Increasing smartphone and internet penetration,
• the rise of esports, and
• the popularity of mobile gaming.

According to a report by FICCI and EY, the Indian gaming industry is expected to grow at a CAGR of 32% between 2020 and 2025. It can reach a market size of INR 187 billion (approximately USD 2.5 billion) by 2025.

Key Drivers

One of the key drivers of the gaming industry in India is the increasing adoption of smartphones and internet connectivity. According to a report by the Telecom Regulatory Authority of India (TRAI), the number of internet subscribers in India reached 743.19 million by the end of March 2021, up from 718.74 million in December 2020. This growing internet connectivity has led to an increase in the number of gamers in India, with mobile gaming being the most popular form of gaming in the country.

Mobile Gaming

Mobile gaming is expected to continue driving growth in the Indian gaming industry. According to the FICCI-EY report, the mobile gaming segment is expected to grow at a CAGR of 40% between 2020 and 2025, reaching a market size of INR 132 billion (approximately USD 1.8 billion) by 2025. This growth is driven by several factors such as the increasing popularity of smartphones, the availability of affordable data plans, and the growing demand for localized content.

The demand for localized content is particularly significant in India, where players often prefer games that are adapted to Indian culture and preferences. This has led to the rise of game developers and publishers that specialize in creating games for the Indian market. For example, Mumbai-based game development company, Nazara Technologies, has become one of the leading players in the Indian gaming industry by focusing on developing games that cater to Indian audiences.

In addition to mobile gaming, other segments of the gaming industry in India are also expected to see growth. For example, the FICCI-EY report notes that the PC gaming segment is expected to grow at a CAGR of 20% between 2020 and 2025, reaching a market size of INR 19.4 billion (approximately USD 260 million) by 2025. Console gaming is also expected to see growth, driven by the increasing availability of affordable gaming consoles such as the Sony PlayStation and Microsoft Xbox.

Other Factors

Another significant factor driving growth in the gaming industry in India is the rise of esports. Esports refers to the professional competitive gaming industry, where players compete against each other in organized tournaments and leagues. Esports has become increasingly popular in India, with major tournaments such as the Indian Premier League (IPL) drawing millions of viewers and offering significant prize money.

The FICCI-EY report notes that the esports segment in India is expected to grow at a CAGR of 34% between 2020 and 2025, reaching a market size of INR 11 billion (approximately USD 150 million) by 2025. This growth is driven by several factors such as the increasing popularity of multiplayer games, the rise of online streaming platforms such as Twitch and YouTube, and the growing interest from investors and sponsors.

SUMMARY

Overall, the gaming industry in India is poised for significant growth in the coming years, driven by increasing internet connectivity, the popularity of mobile gaming, the demand for localized content, and the rise of esports. This growth is expected to create new opportunities for game developers, publishers, and other players in the industry. It is also expected to have a significant impact on the Indian economy

Also Read: Understanding Gaming Industry : Pros and Cons

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The gaming industry is expected to remain relevant in 2023 and beyond, driven by increasing popularity, growing revenue, the rise of esports, and continued technological advancements.

The industry has seen tremendous growth over the past few years, with the COVID-19 pandemic driving even more interest in gaming as people looked for ways to entertain themselves at home.

Table of Content

Understanding Gaming Industry

Understanding Gaming Industry and its Pros and Cons

The gaming industry is in the business of making, selling, and distributing video games, mobile games, and other gaming hardware, accessories, and interactive digital entertainment.

It includes a wide range of companies. It can range from small, independent studios to large, multinational corporations. There are also many different types of games, such as:

• Action,
• Adventure,
• Puzzle,
• Role-playing,
• Simulation,
• Sports,
• Strategy,
• Etc.

In the past few years, the gaming industry has grown a lot. It is still growing as more people play games and more money is made from them.

The industry makes money in many ways. Such as selling physical and digital games, allowing in-game purchases, and running ads.

Different types of Gaming Platforms

There are several types of gaming platforms, including:

• Console Gaming Platforms: PlayStation, Xbox, and Nintendo are some of the popular examples of console gaming platforms. Players use a dedicated device to play games on a TV or monitor.

• PC Gaming Platforms: Personal computers are the most common gaming platform. It comes with a wide variety of games available through online marketplaces such as Steam or GOG.

• Mobile Gaming Platforms: Mobile devices such as smartphones and tablets have become popular gaming platforms due to their widespread availability and convenience. Games are available through app stores such as the Apple App Store or Google Play.

• Web-Based Gaming Platforms: Games played through a web browser using HTML5, Flash, or other web technologies. If you have access to the internet, you can play these games on any device.

• Virtual Reality Gaming Platforms: Virtual reality headset devices provide a more immersive gaming experience. The players are able to interact with and control the game through head movements and hand gestures.

• Cloud Gaming Platforms: Games are streamed to a device over the internet, eliminating the need for local hardware and allowing players to access games on any device with a stable internet connection.

Fundamentals of the Gaming Industry

The fundamentals of the gaming industry include:

• Game Development: The process of creating and designing a video game, including aspects such as programming, art, sound design, game design, and testing.

• Game Engines: The software platform that is used to develop a video game, which provides the underlying technology and tools needed to create a game.

• Game Design: The process of creating the concept, mechanics, and structure of a game, including aspects such as game rules, level design, and player experience.

• Game Art: The visual components of a game, including characters, environments, and special effects.

• Game Sound: The audio components of a game, including music, sound effects, and voice acting.

• Game Testing: The process of playing a game to find and report bugs and other technical issues, and to ensure that the game meets the required standards.

• Game Distribution: The process of publishing and distributing a game to the market, including aspects such as marketing, pricing, and platform selection.

• Game Monetization: The process of generating revenue from a game, including methods such as sales of physical and digital games, in-game purchases, and advertising.

• Game Culture: The community of players, developers, and enthusiasts who are passionate about video games and the gaming industry.

The gaming industry is constantly evolving, with new technologies, platforms, and trends emerging regularly. If you want to be successful in the gaming industry as a developer, designer, marketer, or fan, you need to know these basics.

Advantages of the Gaming Industry

Understanding Gaming Industry: Advantages

The gaming industry provides many benefits and advantages, including:

• Economic Impact: The gaming industry generates billions of dollars in revenue each year and provides job opportunities for a wide range of professionals, from game developers and designers to marketers and business developers.

• Innovation: The gaming industry is a driver of innovation, pushing the boundaries of technology, creativity, and user experience, and contributing to advancements in areas such as artificial intelligence, cloud computing, and virtual reality.

• Entertainment: Gaming offers a form of entertainment and escapism for players of all ages and backgrounds, providing a way to relax, have fun, and engage with friends and family.

• Social Connections: Gaming provides an opportunity for players to connect with each other and form communities, whether through online gaming, esports, or local gaming groups.

• Education and Skill Development: Gaming can also be used as a tool for education and skill development, with games that focus on areas such as science, history, and problem-solving.

• Emotional Well-Being: Gaming has been shown to have positive effects on emotional well-being, helping players to reduce stress and anxiety, and improve mood and focus.

• Cultural Significance: Gaming is a cultural phenomenon, with a rich history and impact that extends far beyond just entertainment and is recognized as an art form and a medium for self-expression.

Overall, the gaming industry gives us a lot of benefits and helps shape our society, culture, and economy in important ways.

Scope of the Gaming Industry

The gaming industry is a rapidly growing and dynamic sector, with a global reach and significant economic impact. Some key aspects of the scope of the gaming industry include:

• Market Size: The gaming industry generates billions of dollars in revenue each year, and is expected to continue growing in the coming years.

• Global Reach: The gaming industry has a global reach, with players and fans in every region of the world.

• Diverse Platforms: The gaming industry encompasses a wide range of platforms, including consoles, PCs, mobile devices, web browsers, and VR/AR devices.

• Growing Player Base: The number of players and fans of video games is growing steadily, driven by factors such as increasing accessibility, expanding demographics, and the rise of esports.

• Multi-Billion Dollar Industry: The gaming industry is a multi-billion dollar industry, encompassing a wide range of companies and professionals, from small independent studios to large multinational corporations.

• Impact on Other Industries: The gaming industry has a significant impact on other industries, such as technology, media, and entertainment, and is driving innovation in areas such as artificial intelligence, cloud computing, and virtual reality.

• Job Opportunities: The gaming industry provides a wide range of job opportunities, from game development and design to marketing and business development, and requires a diverse range of skills, from technical and creative to business and management.

Overall, the scope of the gaming industry is vast and offers significant opportunities for growth and innovation, as well as for careers and personal fulfillment.

Disadvantages of the Gaming Industry

Understanding Gaming Industry: Disadvantages

The gaming industry is not without its drawbacks, including:

• Addiction: Gaming can become addictive, particularly for individuals who spend excessive amounts of time playing, leading to negative impacts on physical and mental health, relationships, and daily life.

• Violence and Aggression: Some studies have suggested that playing violent video games can lead to increased aggression and desensitization to violence.

• Social isolation: Spending excessive amounts of time playing games can lead to social isolation and reduced face-to-face interactions with friends, family, and other people.

• Poor Physical Health: Sitting for long periods of time playing games can lead to a sedentary lifestyle and poor physical health, including issues such as obesity, back pain, and eye strain.

• Content Concerns: Some games contain content that may be inappropriate for certain age groups or that may promote negative values, leading to concerns about the impact on young players.

• Financial Costs: The cost of purchasing games and gaming hardware, as well as the potential for in-game purchases, can add up and become a financial burden for some individuals.

• Disparities in Representation and Inclusion: The gaming industry has faced criticism for a lack of representation and inclusion, with some groups, such as women and minorities, feeling underrepresented in games and the industry as a whole.

In order to understanding gaming industry, the above-mentioned problems show:

• how important it is for people to play games responsibly,
• to be aware of how much time they spend gaming, and
• for the gaming industry to deal with issues of representation and inclusion.

Monetizing through Gaming

There are several ways to monetize through the gaming industry, including:

• Retail Sales: The sale of physical copies of games in stores or online, as well as the sale of gaming hardware such as consoles and accessories.

• Digital Downloads: The sale of digital copies of games through online marketplaces such as Steam, Xbox Live, and the PlayStation Network.

• Free-to-Play (F2P) with In-App Purchases: Games that are free to download and play, but rely on monetization through in-game purchases, such as cosmetic items, power-ups, and additional levels.

• Subscription-Based: Games that require a monthly or annual fee to access, often with additional benefits such as early access to new content and exclusive bonuses.

• Mobile Gaming: The sale of games on mobile devices, either through paid downloads or through free-to-play models with in-app purchases.

• Esports: The professional competitive gaming industry, with revenue generated through sponsorships, advertising, ticket sales, and broadcast rights.

• Licensing and Merchandise: The licensing of games for use in other media, such as films and television shows, as well as the sale of gaming-related merchandise such as clothing and toys.

• Advertising: In-game advertising, where brands pay to have their products or services featured in games.

• Crowdfunding: Raising funds for game development through platforms such as Kickstarter and Indiegogo.

It is important to consider the target audience, type of game, and platform when deciding on the best monetization strategy. A combination of these methods may also be used to maximize revenue potential.

For success in the gaming industry, it’s also important to keep up with the latest industry trends and player preferences.

Career in Gaming Industry

The gaming industry offers a wide range of career opportunities, including:

• Game Developer: A game developer is responsible for the creation and design of video games, and may specialize in areas such as programming, art, sound design, or game design.

• Game Designer: A game designer is responsible for the overall concept and gameplay mechanics of a game and works closely with the development team to bring the game to life.

• Artist: An artist creates the visual elements of a game, including characters, environments, and special effects.

• Animator: An animator creates the movement and behavior of characters and objects in a game.

• Programmer: A programmer writes the code that makes the game work, and may specialize in areas such as game engines, AI, or physics.

• Sound Designer: A sound designer creates the audio components of a game, including music, sound effects, and voice acting.

• Quality Assurance (QA) Tester: A QA tester plays the game to find and report bugs and other technical issues and ensures that the game meets the required standards.

• Marketing and Business Development: These roles focus on promoting the game and building relationships with partners, such as publishers and distributors.

A career in the gaming industry requires a combination of technical and creative skills, as well as a passion for games and the ability to work well as part of a team. Many jobs in the gaming industry also require formal education or training in areas like computer science, game design, or digital media.

SUMMARY

The gaming industry generates revenue through various means such as sales of physical and digital games, in-game purchases, and advertising.

Mobile devices such as smartphones and tablets have become popular gaming platforms due to their widespread availability and convenience. Understanding these fundamentals is essential for success in the gaming industry.

The gaming industry provides a wide range of job & business opportunities, from game development and design to marketing and business development. Hence, a career in the gaming industry requires a combination of technical and creative skills, as well as a passion for games and the ability to work well as part of a team.

Some groups, such as women and minorities, feel underrepresented in games and the industry as a whole. Gaming can become addictive, particularly for individuals who spend excessive amounts of time playing.

Keep following Taped-It for more exciting content.

Bringing Content with Intent

Abhinav Gautam

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Guest Posting: What Is It?

Writing guest post: Often known as guest blogging, refers to the act of creating and publishing articles on another person’s website.

Thumb Rule of Guest Post

To be sure, guest blogging isn’t going anywhere as long as it’s done right. It is imperative that you only submit original, high-quality material to reputable guest blogging platforms.

Advantages of Guest Posting

You may ask why you should bother guest posting. Here are the top 10 advantages of guest blogging, which is still an essential approach for increasing your blog’s traffic (when done correctly).

Writing Guest Post

With regards to guest posting, you may be wondering how to go about it in the first place. Follow the below mentioned steps from writing any guest post.

Educate Yourself

The first thing you should do is educate yourself on the platform you want to apply to.When submitting guest blogs, be sure to have a clear target audience in mind. Also, be certain you’re an expert on the subject you chose to write about. Your article will be more likely to be accepted if you can show this.

Checking Host’s Website

In the next step, you should check the host’s website. This will let you know if they allow guest posts on their site. Prepare for your first guest post by learning about the host’s readership and figuring out how to make your contribution stand out. Upon acceptance, you will be required to submit several samples of your work for review. Consult the site’s linking policy before you submit your content.

Pitching your Ideas

Consider the email’s content before you send it out with your sales pitch. When pitching ideas that have been published elsewhere, it’s a good idea to offer it your unique twist. Also, it should be related to what is being published. Also bear in mind that how your email is written might be an indication of how well your guest post will be accepted by the recipient(s). If you just have a good headline, it’s not enough. Clarity and readability are important considerations for editors.

Knowing Intended Audience

It’s essential to keep the intended audience in mind while writing a guest post. Knowing who the host’s intended audience is is significant. After all, you are not addressing the audience of the host.

If you want your article to resonate with the host’s audience, you must do it in a way that is consistent with your brand. To ensure that your guest post is well-received and appreciated, you must follow a few simple rules.

It is important to thoroughly research your audience and industry before writing a guest post. The goal of a guest post is to share knowledge and experience with the audience.

You must also exhibit your knowledge and build goodwill with the host. Make sure your writings are valuable to the readers if you want to get publicity for a service or product through a guest post.

Get Backlinks

A well-written guest post with a strong backlink profile is a sign of quality. Links should be related to the blog’s content. You should include both internal and external connections to important resources on your site.

An excellent guest post will have a large number of backlinks from relevant pages on the site as well as links to your own. 

Be Origional

With your guest article, you may also address a certain audience. Make sure your guest post displays your individuality and flair before submitting it for consideration.

Generally speaking, the more interesting and extraordinary the content, the better. Once your proposal has been approved, you may start working on the actual material.

Find & Stick to your topic

It is important to decide on a subject that your intended audience will find interesting.  So, choose a topic that the host will like. Remember to be original and innovative when you submit a guest post to a blog or website.

You’ll have a better chance of getting published on a website if you write an insightful article. This can help your content stand out from the tens of thousands of others of a similar kind on the web, thus boosting its position in search engine results.

SUMMARY

The first step in preparing to write a guest post is identifying who will read it when you decide to do so. Make sure your audience is engaged in what you’re saying before speaking to the hosts You should do some research on the blog’s readership before writing a guest post. As a result, the host will realize why you’re an expert on this subject. It will also increase the chances of your post being published.

You may also read : Top Content Marketing Trends

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It has been more than 20 years of presence for the Volkswagen Group in India. With the launch of the automobile brand SKODA in 2001, it has marked its presence in India. Followed by SKODA, both AUDI and Volkswagen were introduced in India by 2007.

It was great for Indian buyers to have premium international sports brands like PORCHE and LAMBORGHINI back in 2012. Each brand is distinct and is an independent entity in the marketplace. 

But talking about the car brands under Volkswagen group, there are currently 13 brands:

• Volkswagen
• Audi
• SEAT
• SKODA
• Bentley
• Bugatti
• MAN
• SCANIA
• LAMBORGHINI
• DUCATI
• Volkswagen Commercial Vehicles 
• PORCHE

Another addition to the list is CUPRA.

VOLKSWAGEN

Car Brands under Volkswagen Group – VOLKSWAGEN

We all know Volkswagen cars for their German engineering and extreme comfort of the ride. It’s recent list of major vehicles like:

Polo, Polo GT, Vento, Jetta, Passat, Taigun, Tiguan, T-Roc, Beetle, and so on so worth.

The Volkswagen Group has its Indian facility is in Pune, Chakan. It covers an area of more than 2.3 million square meters (572 acres). It comprises structures totalling around 1,15,000 square meters. 

In a complete three-shift arrangement, the factory can produce up to 200,000 automobiles per year.

Recently Volkswagen has announced the worldwide discontinuation of the legacy of the Beetle car.

AUDI

“Audi has been a part of the Volkswagen Group since 1965. It is one of the world’s top premium brands.”

Volkswagen Automobile Group Audi was purchased by the Volkswagen Automotive Group in 1965. (according to the Audi page on the Volkswagen Automotive Group website).

Audi has long been known for producing high-performance automobiles.

SEAT

SEAT, S.A. being a member of the Volkswagen Group, has two distinct brands, CUPRA and SEAT.

Its headquarters are in Barcelona, Spain. It sells about 80% of its automobiles to 75 countries via a network of nearly 1,500 dealerships.

During the pandemic and the fiscal year 2020:

• SEAT sold 484 thousand automobiles,
• a 27.5% decrease from the previous year.
• This statistic also includes the Audi A1.

SKODA

Car Brands under Volkswagen Group – SKODA

SKODA AUTO VOLKSWAGEN INDIA PRIVATE LIMITED

It represents the passenger car subsidiaries of the Volkswagen Group in India.

Having the Indian Headquarters in Pune. SKODA AUTO India Private Limited (SAIPL), and Volkswagen India Private Limited (VWIPL), came into existence after their merger.

The journey of SKODA AUTO VOLKSWAGEN INDIA PRIVATE LIMITED (SAIPL) began back in 2001.

BENTLEY

Exclusivity, elegance, and power are hallmarks of the brand Bentley.

Volkswagen owns Bentley, while Audi has been in charge of it since March 1, 2021.

A new record high:

Despite the pandemic, Bentley brand deliveries in 2020 increased marginally to 11,206 (11,006) cars. Bentley sold 11,296 automobiles globally in the fiscal year 2020. During 2020, the Bentley brand manufactured 10,693 automobiles. It was 14.0 percent fewer than the previous year.

CUPRA

SEAT, a member of the Volkswagen Group, is a firm known for two distinct brands: SEAT and CUPRA.

CUPRA is an innovative and emotionally charged brand recognized for its electric cars’ revolutionary design and performance. In the year 2020, many new cars will be introduced.

Covid-19 Epidemic

• SEAT’s customer deliveries plummeted by 25.6 % in the fiscal year 2020, to 427 thousand cars.
• Almost all markets had year-on-year sales declines.
• The CUPRA brand increased by 11.1% to 27 thousand cars,
• Making CUPRA one of Europe’s fewest growing brands.

BUGATTI

Bugatti Automobiles

Is a premium brand for hyper sports vehicles and a French producer of high-performance luxury automobiles. 

The firm, situated in Molsheim, Alsace, was formed in 1998 as a subsidiary of the Volkswagen Group. 

Buggati was launched by Ettore Bugatti in 1909. With delays due to World War II, he continued further to build sports, racing and luxury cars until 1963.

Stephan Winkelmann has served as President of the firm since January 1, 2018. Bugatti-Rimac will absorb the firm in late 2021.

Bugatti is a brand under Volkswagen Group’s umbrella. Bugatti is set to be part of a joint venture between Volkswagen’s Porsche division and Rimac, a young Croatian firm.

Rimac will control 55% of the Bugatti-Rimac joint venture, while Volkswagen’s Porsche will possess the remaining 45%.

Bugatti, whose Chiron model starts about $3 million, will join a joint venture between Volkswagen’s Porsche division and Rimac. This young Croatian firm has

built a name for itself,

executing design and

delivered many technical projects for giant carmakers.

MAN GROUP

MAN Truck and Bus, founded in the 1960s. It is a German commercial vehicle manufacturer which is a commercial part of Volkswagen Group. 

Traton is a division of the Volkswagen Group. It was previously known as Volkswagen Truck and Bus AG. Hence, the firm survives as a subsidiary of the parent company Traton.

In 2019, the organization earned sales of €12.85 billion and an operational profit of €361 million. The intent is clear as:

• To equip clients with revolutionary transportation solutions, 
• Increasing profitability in the international arena, and, 
• Expanding the company’s value sustainably.

Recently MAN Group has declared that

In a recent declaration, MAN group is planning to:

Considering to switch its diesel fuel vehicles into all-electric powertrains from 2024 onwards.

starting in 2024, and it would transition its fleet away from diesel fuel and all-electric powertrains. 

At present, there are a few variants of electrified variants of:

• trucks,
• vans, and
• buses

provided by MAN under Volkswagen.

Still, under Volkswagen’s push, the company will focus more on commercial electric vehicles. 

SCANIA

SCANIA is a leading global producer of :

• heavy-duty trucks,
• coaches,
• urban and intercity buses, and
• industrial and marine engines.

Since 2008, the brand has been a major part of the Volkswagen Group.

Scania focuses on delivering efficient and low-carbon solutions. It helps in :

• increasing customer profitability,
• improving own competitiveness, and
• future success.

Scania’s sales revenue in 2020 neared around € 12,482 billion.

LAMBORGHINI

Lamborghini has

• 167 showrooms worldwide,
• global sales increase for the previous 9 years in a row, with 8,205 vehicles delivered in 2019.

Automobili Lamborghini has built a constant line of fantasy vehicles over the last half-century, including the :

• 350 GT,
• Miura,
• Espada,
• Countach,
• Diablo, and
• Murciélago and

And, limited editions such as the

• Reventón,
• Sesto Elemento,
• Veneno, and
• Centenario. 

DUCATI

Ducati, is an Italian motorcycle manufacturer. It was founded in 1926. It has been a member of the Volkswagen Group since 2012. 

Ducati is a group of companies located in Borgo Panigale, Bologna, Italy. It is best known for manufacturing motorcycles.

The Volkswagen Group controls the group through its Italian subsidiary Lamborghini. And it is owned by the German automaker Audi.

The company’s reputation is built on its renowned racing accomplishments. It manufactures high-end bikes in Bologna. 

VOLKSWAGEN COMMERCIAL VEHICLES

Recently, in 2020, Volkswagen Commercial Vehicles celebrated its 25th anniversary. It is a prominent producer of light commercial vehicles. The company is making significant and long-term improvements. The way products and services are distributed in cities to improve quality of life, particularly in inner-city regions.

PORSCHE

Porsche’s is built on brand values like: 

• Exclusivity and social acceptance, 
• Innovation and tradition, 
• Performance and daily usage, 
• Design and utility.

Shipped 272 thousand sports vehicles to consumers in 2020.

This figure is 3.1% lower than the previous year.

China remained Porsche’s largest single market, with sales increasing by 2.6% to 89 thousand units.

The unit sales in 2020 totalled 265 thousand automobiles.

It was down by 4.2% from the previous year.

The 718 and Taycan both grew in popularity.

Porsche manufactured 263 thousand automobiles in 2020.

This is 4.1% lower than in the previous fiscal year.

Also check out a very short perspective story an Eco-Friendly Truck

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Anurag Agrawal is an avid travellor by passion and a Research Analyst by profession. Through his exponantial experiences and vivid thoughts, he shares with us his various mind blowing thoughts in poetic ways.

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Content Marketing Trends: In the coming years it is expected to see changes in the share of the content market within the world of online. It is anticipated that by the end of this decade, the amount of content published on the Internet will exceed the total amount of Internet traffic. 

What’s fascinating to observe is the manner that this trend continues to alter the ways content is developed and distributed. One of the primary reason for this is that people are becoming more busy working. Also they have less time for reading. 

Many have an excessive amount of mobile communications. Additionally, the number of apps for mobile phones is also growing. 

There is a rise in the amount of short videos and graphic films. These are being published and marketers have to be on top of the growing trends.

As content gets more dispersed, the need for greater categorization and SEO becomes essential. 

To achieve this, content needs to be divided into the correct categories with proper keywords. 

For Instance:

Case1: Someone is looking to promote a video that is about dog training. Then, it is recommended to utilize the term dog training. As and whenever posting it on YouTube and Google etc. This is also true for writing. 

Case 2: A piece on hemorrhoids treatment would be more appropriate to be classified as an ebook on hemorrhoids.

MULTIMEDIA

The multimedia aspect of content is also expected to grow as Internet expands its reach. This is due to the fact that more companies will upload images and videos to their websites. 

• Media content can be anything like:
• sales presentations,
• introduction videos,
• home videos and interviews,
• conferences as well as live events and
• even tutorials. 

Prediction: This particular segment of market is expected to expand fivefold by the end of the decade.

The growth of multimedia segment of content can provide marketers with new markets they may not have considered previously. The market for certain subjects is shrinking, while others are expanding. More individuals have access to the Internet. Hence, there will undoubtedly be a larger need for information produced in a variety of forms.

SOCIAL MEDIA

The expanding of social networks into the realm of entertainment is expected to continue to grow more prominent. Social media is able to reach out to markets which were previously not thought to be interested in content. 

A recent study conducted by IBM found that social media users have a more interest in learning about products than those who were not using social media. As they are continuing to gain interest in these diverse subjects, the ability to communicate with them through the internet will be increasingly crucial.

There are many different kinds of trends in content marketing that will be noticed in the next decade. These include:

• a greater attention to customer service via podcasts and blogs, and
• an improved experience for consumers through online reviews and suggestions. 

In addition to that, the management of content is expected to continue to increase. For instance an online travel site that reviews different destinations is likely to be a hit. Video and audio will probably make it in this same category. 

There are many ways that content can be shared and distributed and shared. It is expected that trends in marketing content in the near future will continue to increase.

Mentioned below are some of the top Content Marketing Trends in 2021:

Content Marketing Trends #1: Marketing via VIDEO CONTENT

Video content marketing occurs when companies create videos so as to spice up their visibility online. Video content is often published on YouTube or a social networking site. However, it could even be within the variety of: 

• online courses,
• webinars live video,
• self-hosted videos.
• Corporate Films,
• Animated,
• Informative,
• Documentary,
• Explainer,
• Instructional,
• Do-It-Yourself Videos,
• 360º experience or experiencial,
• Product videos,
• workplace culture,
• reviews,
• Public Service Announcement (PSA),
• FAQ,
• Tutorial,
• Webinar,
• Customized,
• Thank you videos,
• and so on so forth.

Reasons for the utilization of video in marketing has become now more crucial than ever before, as:

• Videos are a superb,
• Videos provide a decent ROI.
• Video is put into use for a large Range of Situations
• People adore video.
• Videos are Excellent for SEO.

Marketing with video is a superb approach to succeed in intent on customers. Creating and sharing high-quality video content is simpler than ever before for businesses.

If video isn’t currently a component of your content strategy, consider experimenting with some projects.

Content Marketing Trends #2:CHANGE THE EXPERIENCE WITH THE CONTENT

The effort to improve the content experience is one of the content marketing trends that will undoubtedly continue. Instead than relying just on keywords and rankings, more emphasis will be placed on how consumers engage with content.

The content will be geared towards a complete package presentation. Every facet of the user experience, including:

• first impression,
• convenience of use, and
• ability to close a transaction,

will be considered in website content.

Many web sites will go beyond content and include webinars, podcasts, and various call-to-action parts.

Content Marketing Trends #3: REDIRECT THE CONTENT FOCUS

Generalist information may be all you intend to provide the audience, depending on the size of your marketing budget and the resources at your disposal.

However, putting a greater emphasis on actual services and products within content will increase attention and prospective purchases. Businesses may remain lean and save money by tailoring their content to these more narrow regions.

Work on content that will appeal to your target consumers, concentrating on a few key subjects relevant to your services or sector.

Product launches, upgrades, and user integrations are all important methods to boost the return on investment for content initiatives.

4: CONTENT DRIVEN BY AI

Many people find the concept of employing artificial intelligence to be frightening and daunting.

The usage of AI, on the other hand, has been in the works for years and will transform your content marketing efforts.

AI will be able to offer complete blogs, captions, and summaries based on data and customer demand with the help of specialist tools.

There is no concern about losing human involvement in the content creation process. This is because, the technology still requires significant development and modifications.

5: CONTENT COMMUNITY FORMULATION

Communication systems such as Slack have grown in popularity across sectors. It highlighted the need of leveraging content marketing to build an online community.

These enable more open and diversified content exchange, fostering an atmosphere conducive to open dialogue with other marketers and clients.

Content marketers can invest less resources and execute day-to-day relationships more efficiently if all communications take place on a single platform.

6: Cross-Channel Content Repurposing

Avoid beginning content from scratch. Repurpose your engaging, high-quality content instead of making a splash in the content world.

You don’t need to make a blog post about it, especially, when a webinar is available. Make use of:

• content highlights,
• quotations, or
• other bits of long-form material

to showcase current content in new channels and on social media marketing.

Don’t get bogged down in creating fresh material every time a new topic or idea comes up.

Also, keep your content trail similar across platforms to make it easy for customers to follow.

7. Do not forget SEO.

One of the most important aspects of creating content is:

Understanding and the implementation of an efficient search engine optimization strategy. 

There’s a lot of change within the SEO field. This makes it difficult to keep track of important updates. It also difficult to track, the way your content is ranked. It takes some creativity to keep up with big marketing firms. These firms might have the money and experience to take your thunder. 

It is possible to be a pro in SEO. And constantly enhancing your content to get it appear high on the search pages. Yet the benefits are worth it. This increased visibility helps you increase visitors and generate more sales.

Hence, it is difficult to determine the developments that will impact the industry of content in the coming years. It is however likely that certain trends in content will be in use. As businesses continue to create content that appeals to their customers and their customers.

It will be more essential for businesses to develop appealing and instructive for customers.

In the end, it is likely that content will remain an essential component of both the Internet and the marketing mix. The rise of social media will continue to grow more evident. 

Content-based marketing will be an increasingly important element of the mix. The coming years can see the trends continue to grow.

The post Top Content Marketing Trends to Watch in 2021 appeared first on Taped-It Media.

“Content marketing is a long-term commitment, not a one-time event.”

Forbes defines content marketing as

“a marketing method for generating and disseminating valuable, relevant, and consistent information in order to attract and recruit a clearly defined audience — with the goal of driving lucrative consumer action.

By Forbes

“This digital marketing approach is used by a wide range of organizations, from small to large.

One of the most effective methods to expand your organization #marketing is to develop a content marketing plan.

It is used in both B2B and B2C business formats because it works.

What evidence do we have that it works? Here are a few reasons why content marketing is so important for your company in today’s digital world:

* 92% marketers said their company regards content as a valuable business asset. (Content Marketing Institute).

* 70% of respondents value content quality above quantity. ( Point Visible).

* Content marketing generates 62% more leads than outbound marketing and generates over 3x the number of leads. (Content Marketing Institute).

* The conversion rates of content marketing adopters are almost 6x higher than for non-adopters. (Neil Patel)

* Nearly 40% say that content marketing is an essential part of their overall strategy. (HubSpot)

* Organic search accounts for 51% of content consumption. (Kuno Creative)

* 36% thought that educational content and more “how to” guides were an efficient strategy for content marketing. (SEMrush)

Hence, in the world of digital marketing, content reigns supreme and is progressively making its way to the forefront of all digital marketing plans, as it emerges as the most important component reaping large benefits.

The post CONTENT MARKETING appeared first on Taped-It Media.

This pandemic (Covid-19) situation has turned out to be a life-threatening affair for many. And the remaining rest of us are also fearing as to not to fall prey to this by any means. 

This situation has made us learn that we always need to:

• maintain social distance,
• always wear mask,
• use sanitizers,

In case we feel any symptoms, then without any doubt:

• we just need to isolate ourself,
• need to consult the doctor for better medications and,
• also need to undergo certain good diet and exercises to boost our immune system. 

In this second wave it is also observed that sudden dip in the health or in certain cases maximum deaths has happened due to lack of O2 i.e., Oxygen.

Oxygen (O2) is the primary resource of energy for human body. Hence, it is our responsibility to maintain the abundance and also the breathable level O2 in the environment.

For that we need lots and lots of trees and plants to maintain the balance in the eco system.

During this pandemic situation we have observed that many patients have dip in their oxygen levels. Hence it is our choice now to strictly decide whether we need to rely on oxygen cylinders for better present and future or we can have abundance of oxygen in the environment by having plenty of trees and plants.

Make it a mission to plant as many as trees and plants as possible.

Educate yourself, educate your kids and educate people around.

Remember, together we all can make it possible and make our mother earth breathe with more and more oxygen.  

Author: Abhinav Gautam

The post URGENTLY REQUIRED BY MOTHER NATURE: MORE TREES FOR MORE O2 appeared first on Taped-It Media.

The Human Resource Manager not only has to help the organization to hire the best resources in the right time frame but also works as:

• the mentor,
• mediator,
• spokesperson,
• path identifier,
• advisor,
• facilitator,
• team motivator,
• philosopher,
• problem solver,
• welfare organizer,
• service provider and
• the strategy formulator, etc.

for the employee, employer, and the organization. Though need to not mention there are many other roles as well which an HR manager performs on a day-to-day basis. Communication is one of those. Hence, they play a very critical role in achieving the organization’s goals and success.

Communication is Important

Communication is an important aspect in both professional and personal aspects of life. In terms of profession, communication is the key to the growth of the organization and the respective individual as well. One wrong communication or no communication at all can be extremely dangerous.

During the process of hiring, once the candidate is not selected or is kept on hold, this has been observed that most of the HR Executives / Managers do forget or in few cases tentatively do not communicate back to them. This lack of communication harms the respective HR Executives / Managers, the organization, and it’s Brand Reputation/goodwill. First of all, such behavior looks extremely unprofessional and it also creates an extremely bad reputation/goodwill of the HR representative and his/her respective organization. Sometimes, the HR Executives / Manager do carry the same baggage with them to their next organizations as well.

Need of the Hour:

The only simple task is to “Just Communicate”.

They just need to communicate to their respective candidates in case of:

·        Whether the employee is not selected,

·        Their hiring is on hold (can be for numerous reasons). It is okay not to tell the exact reason but is always good to inform at least,

·        The job role is on hold for some time (Example: Due to Covid-19 Pandemic Situation)

·        For maybe any other reasons. But still, please do communicate it to the candidate.

·        The art of saying “We will get back to you”, either in text or verbally. Through, this is a very diplomatic and the safest answer by most of the HR professionals which simply means “Not Selected” and most of the candidates know this and are used to this answer.

Hence, as mentioned earlier, HR professionals do play a very critical role in achieving the organization’s goals and success. They need to communicate with the candidates, whom they intend to hire, especially to the ones who are not selected or are on hold for whatever reason/s.

The post DEAR HR: A Response would have been Better appeared first on Taped-It Media.

Like all other tailors, Subash also used to do his tailoring job in the respective market.

(Brahmaputra Market in Noida Sector-29, Uttar Pradesh, India)

Though he was earning quite well during the pre-covid time but post that and post lockdown. Like many he was also broken financially. He has to take care of his family, himself and also needs to retain his roadside store (what we call “Tapri” in Hindi) as well.

During this time he received very few orders and that too majorly from the old customers only. As there was a huge demand for masks, sanitizers, disinfectants, etc., he got an idea of selling the masks.

As there are certain costs involved in the final product when it comes to the retail end for reselling the products to the customer. Hence, the margins were low and not enough to sell and sustain in the market.

Post-Covid Fight Back Story

His advantage was that he is a tailor by profession and very well know how to sew and redefine clothes. Hence, he decided to use his talent and sew the masks by himself. He already had a bunch of waste cloth materials that were obtained from the residue of the clothes which he sewed.

And later –on tied up with various tailors or cloth houses to collect their waste cloth materials. Initially, he started by making the masks with basic designs only. But as the demand starts increasing he made trendy and latest fashion masks.

Usually, ladies who give him her suit or any other cloth to be sewed, he makes the matching mask from the same cloth for them. He also creates customized masks as per the demand of the respective customers.

It depends if they want to utilize his stock of clothes or if they need to bring their own cloth for the masks. People like Subash are quite innovative and full of enthusiasm. They do not hesitate to go against the bigger giants in the market to create survival for themselves.

I have found his story inspirational. And I would like to request you to support and encourage Subash and the small vendors like Subash by purchasing products from them.

Abhinav Gautam

The post TAILOR OF THE MASKS appeared first on Taped-It Media.